Branding

Ourala Jewelry is a brand of bracelets rooted in the Venezuelan culture. The brand has a modern style with organic aspects that illustrate its craftsmanship elegance.

A 50 page brand guide was created as part of the Creative Design course at Atlantic University, it includes the style manual, corporate stationery, product design, promotional materials, uniforms, interior design, advertising, and social media.

The project was expanded upon and created as an e-commerce in Shopify for the Intensive E-commerce course at CEI Escuela de Diseño y Marketing.