Branding

One of my roles as a Graphic Designer at the Centro para Puerto Rico Sila M. Calderón was to engage with and develop logos and visual identities for emerging entrepreneurs.

An online form was created to facilitate the influx of logo requests. Here the participant could fill out a short questionnaire that detailed the needs for the brand.

The process was divided into the following three steps.

1. The participant would receive the form link from one of the business facilitators in the Center. The creative direction was defined once the form was received and analyzed.

2. A Creative Guide was sent to the entrepreneur for feedback and once accepted the creation of the logo would commence. Also between the first and second stages, an online meeting was offered to sort out any doubts or questions.

3. Once the logo was created, everything was presented via a Brand Guide with step by step information for the final sign off.

Additionally two workshops on brand development, marketing, and product presentation were offered for the Younger and Older Adults Entrepreneurial Training Programs.